Benchmark was proud to partner with Cheltenham Racecourse and Jockey Club Catering to design and deliver three distinctive new bar experiences within the iconic main grandstand. The transformation focused on enhancing speed of service, maximising operational flow, and creating immersive environments that reflect the energy and prestige of this world-class venue.
Each bar was designed with its own personality and function:
The Winning Post Bar captures the thrill of the final moments on the track, with an additional bar built within the space, to meet peak demand.
The Home Straight Bar offers a front-row view of the action, immersing guests in the heart of race day excitement.
The Sales Arena Bar, once a tote window, has been reimagined as a fully functional bar - designed for speed and connection to the race day buzz.
Services
- Interior Design
- Detailing + Manufacture
- Project Management
- Branding + Signage
- Supply + Install
